Cookie Information
Effective date: 13 September 2026
Your choice
This website is operated by House of Lassgård LLC, formerly known as The 15 Goals Coffee Pledge LLC.
Visitor statistics are optional and off until you allow them. You can browse, use Ask and Explore when you decline.
What the main website stores
Cookies and similar technologies store or access information on your device. The main site's application does not use advertising cookies or save your Ask journey in browser storage. It uses one local-storage record to remember the privacy choice you make.
| Name / provider | Purpose and information | Duration |
|---|---|---|
| alive_privacy_v1 House of Lassgård LLC Local storage | Remembers whether you allowed visitor statistics, the notice version and expiry time. No question text or unique visitor identifier is stored here. This is necessary to honour your requested setting. | Valid for 180 days from your choice. Replaced when you change it; expired choices are ignored. |
| Current exploration ALIVE page memory | Holds the current Moment and navigation history while you explore. | Until the page is unloaded. |
If browser storage is unavailable, your choice lasts only for the current page. Removing the privacy record returns the site to its default: statistics off.
Vercel Web Analytics
If you allow statistics, the site loads Vercel Web Analytics. Vercel describes its visitor identification as a temporary request hash and states that it does not use third-party cookies. It reports visits and general device, location and referral information. See our Privacy Policy for more detail.
Declining prevents this analytics script from loading. Withdrawing permission after it has loaded prevents subsequent page-view events through the integration. Previously collected statistics are not undone. No Google Analytics or Awin tracking script is included in this version of the main site.
Embedded websites
An embedded website is still a separate service. Rasmus's ALIVE and House of Lassgård may use their own storage and load further providers when opened. Their cookies and analytics are not controlled by the main site's statistics switch.
Choosing a Rasmus or House of Lassgård link loads that website directly inside an overlay. The overlay identifies the destination. Opening it is not blanket consent to optional advertising or analytics: those activities need their own appropriate controls. You can close the overlay and continue using ALIVE.
Closing an overlay stops that embedded page running inside this page. It does not delete cookies or data it has already stored. Cookie controls inside an embedded service and your browser settings may offer additional choices.
Browser controls and contact
Your browser lets you inspect, restrict and delete cookies and local storage. Blocking storage can affect features of embedded services. For our visitor statistics, use to allow, decline or withdraw permission.
Questions: info@lassgard.com.